Publix isn’t the only store offering culinary classes. The final result is a customer with increased brand loyalty who sees the store as not just a place to buy something, but to learn, create and experience something new. During a cooking class, instructors teach students tools of the trade to make the most of their purchased ingredients. Instead of purchasing items to make dinner, customers purchase an entire experience. The program, which launched in 2005, has fared well for Publix, which earned a spot in Fortune magazine’s 500 list, and “100 Best Companies to Work For.” The company announced it reached $28.9 billion in sales last year and expanded throughout the East Coast, including North Carolina.Ī key to the Aprons’ campaign is the ability to market grocery products in a unique way. Some classes cover cooking techniques, wine and beer pairings, and regional food, while others focus on specific age groups such as their cooking fundamentals class for ages 8-12, and teen classes for 13- to 18-year-olds. The program goes one step further, by offering a vast number of classes taught by their highly trained Aprons Staff, local restaurant owners and celebrity chefs. Throughout the week, meals experts provide cooking demonstrations and samples. Each week, there is a featured recipe with all of the needed ingredients in one organized spot for convenient shopping. Customers can purchase a Publix binder to organize all of their recipes.
#Where is just crack an egg in the grocery store free
When you walk into a Publix, you will notice an Aprons Simple Meals Kiosk with free hole-punched recipe cards donning easy-to-use tabs. Whether the customer is an experienced cook or someone who can barely fry an egg, grocery stores are cashing in on the diversity of their customers with cooking classes of all skill levels and cuisines.įlorida-based grocery chain Publix, has found huge success in its Aprons campaign, which includes recipes with shopping lists, event planning, and of course, cooking schools. Add to the list the influential wave of health-conscious and community-minded generations, and you’ve got a lot of people to market to. They are single dads and moms, college students, young professionals, parents of large families and retirees, just to name a few. Offering in-store classes works because it caters to all types of customers, who today, are nothing like the stay-at-home housewife of the 1950’s. The success lies in achieving the unimaginable – making people excited about spending their free time at the grocery store. One way that grocery stores are marketing to customers is through cooking classes. From the moment they enter the store to the time they checkout, customers expect to feel completely engaged in exchange for a little brand loyalty. This is because companies have learned that today’s customers need more than just great prices to keep coming back – they want the entire experience. You may go there to have lunch, pick up a party dish or even take a cooking class. Nowadays, going to the grocery store can mean many things. How In-Store Cooking Classes Are Both Profitable and Fun
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